Advertising Opportunities—Merriam-Webster.com

Our audience is made up of affluent, educated,
and online-savvy information seekers.

Our users generate millions of page views per month in targeted subject areas:

  • Finance: 2.25 million pageviews
  • Health: 4.5 million pageviews
  • Home & Garden: 1.8 million pageviews

Let us help you reach them at Merriam-Webster.com.

  • Average Monthly Traffic:  (Source: Google Analytics)
    • Unique Visitors
    • 25.4 Million
    • Pageviews
    • 135.5 Million
  • Demographics: (Source: comScore 2008)
    • Female
    • 52%
    • Male
    • 48%
    • Ages 18–49
    • 64%
    • Ages 25–54
    • 61%
    • HH Size 3+
    • 71%
    • HHI $75K+
    • 53%
Merriam-Webster.com Home page

Home Page:

  • Ad Placements:
  • "Ad Space" (approx. size: 547 x 84) for text/graphics—center column
  • Medium Rectangle (300 x 250) Banner—right column
  • Special Opportunities:
  • Home page wrap available—Ask about our other custom opportunities
  • Roadblock placements
  • Sponsorship box link
  • Prestitials
  • Video
Merriam-Webster.com Home page—Valentine Wrap
Merriam-Webster.com Search Results Page

Dictionary Results Page
and
Thesaurus Results Page:

(Most trafficked pages)

  • Ad Placements:
  • Leaderboard (728 x 90) Banner—top of page
  • Rectangle (300 x 250) Banner—right column
  • Added Value Leaderboard (728 x 90) Banner—bottom of page
  • Text Link—middle of page (under entry)
  • Special Opportunities:
  • Sponsorships / Wraps
  • Roadblocks
  • Video
Merriam-Webster.com—Audio Pop-up Window

Audio Pronunciation:

  • Significant traffic (400K per day)
  • Ad shares equal space with content
  • Ad Placements:
  • Rectangle (300 x 250) Banner—right column
  • Targeted Ad Opportunities:
  • Audio Pronunciation for Medical Dictionary Results
  • Rectangle (300 x 250) Banner—right column
Merriam-Webster.com Word of the Day page

Word of the Day Page:

(Content updated daily; loyal audience)

  • Ad Placements:
  • Leaderboard (728 x 90) Banner—top of page
  • Rectangle (300 x 250) Banner—right column
  • Added Value Leaderboard (728 x 90) Banner—bottom of page
  • Special Opportunities:
  • Sponsorships / Wraps
  • Roadblocks
  • Video
Daily Game Page
Daily Crossword Page

Daily Game Page
and
Crossword Puzzle Page:

(950,000 unique visitors per month)

  • Ad Placements:
  • Leaderboard (728 x 90) Banner—top of page
  • Rectangle (300 x 250) Banner—right column (Ad remains on page during game)
  • Added Value Leaderboard (728 x 90) Banner—bottom of page
  • Special Opportunities:
  • Custom Games / Section Sponsorships / Wraps / Roadblocks
  • Integrated game design
  • Larger (300 x 500) ad unit
  • Select words that define the brand attributes
  • Video
Merriam-Webster.com Medical Search Results Page

Medical Dictionary Results Page:

  • Medical reference tool featuring more than 59,000 fully searchable entries
  • Perfect resource for an easy-to-use guide to today's medical terminology
  • Communicate in a health-care setting
  • Follows the latest medical discoveries
  • Ad Placements:
  • Leaderboard (728 x 90) Banner—top of page
  • Rectangle (300 x 250) Banner—right column
  • Added Value Leaderboard (728 x 90) Banner—bottom of page
  • Text link—center column
Merriam-Webster.com—Medical Audio Pop-up Window

Audio Pronunciation:

  • Ad Placements:
  • Rectangle (300 x 250) Banner—right column
  • Medical Dictionary audio results
  • Ad shares equal space with content
Merriam-Webster.com—Medical Audio Pop-up Window
New

Merriam-Webster.com
for the iPhone:

  • Monthly Pageviews: 1.8 million
  • Unique Visitors: 400,000
  • Ad Placements:
  • 300x50 Banner—top of iPhone screen